Laguna Phuket Hosts Third Annual PGA Conference

The third annual PGA Conference returned to Thailand this week where more than 40 delegates from across the world gathered to network and learn from golf industry experts.


The 2019 Conference was supported by Toro, the Asian Golf Industry Federation, and FENIX XCell, and was staged at world-renowned Laguna Phuket resort, the PGA’s first branded facility in Thailand, from November 10-13.


Delegates enjoyed a round of golf and a welcome barbecue on Sunday before Robert Maxfield officially got the Conference underway on Monday.


In the morning session, Eric Lynge, Chief Executive, AGIF, welcomed visitors to the region and Rudy Anderson, President & CEO of Pacific Links International spoke about the evolution of the club industry in Asia.


Guest speakers in the afternoon included Michael Braidwood, General Manager at Education City Golf Club, Mike Orloff, Managing Director of Golf Industry Central, and Toro’s Regional Sales Manager, Gareth Knight. John Blanch, Thai Country Club’s General Manager, also delivered a presentation on his journey as a PGA Member.


The activities continued on day two with Dominic Wall, The R&A’s Director for Asia Pacific, explaining details and updates around the World Handicapping System.


The topic of delivering an exceptional customer experience was discussed by both Yvonne De Suner Beltran from Banyan Tree Hotels and Resorts and 59 Club Director Matt Roberts. Delegates were also treated to a special Gala Dinner held at the stunning XANA Beach Club.


World-renowned biomechanics expert and putting coach Dr Paul Hurrion brought the Conference to a close after delivering his popular ‘Putting Biomechanics’ seminar on the final day.


Matthew Davies, PGA Regional Manager (Overseas), commented: “I am delighted with how this year’s PGA Conference has gone and that is testament to the fantastic support from the PGA Members who attended, our fantastic host in Laguna Phuket, and our sponsors, Toro, The AGIF, and FENIX XCell.


“Each year we have put together a schedule that aims to be relevant to all of our Members whatever their role and it is clear from the early feedback we have received they find it an excellent opportunity to learn from and network with their fellow industry colleagues.”



What delegates said:

Matt Roberts – “Really enjoyed the two days out in Phuket. Always great to meet and spend time with some of the best in our industry!”


Eric Lynge – “A great gathering of some of the most knowledgeable and experienced golf industry professionals in Asia.”


Mike Orloff – “Wow what just happened! Thanks again Mathew Davies and The Professional Golfers’​ Association for the invite to participate again this year. Some great people in attendance and all there to discuss, share and network.”


View Full PDF